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How to Do Market Research
Market research can be the holy grail of customer insights, revealing motivations behind purchase decisions, behavioral patterns, likes, and dislikes. Information like this can help you make informed...
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Beginner’s guide to creating a killer Customer Loyalty Program in 2020
Loyalty, Loyalty is something that every human needs in their life. Be it your partner, your pet, or your customers, and everyone hopes to get loyalty. You can never get enough of loyalty. Keeping...
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B2C Marketing: A Comprehensive Guide
No business-to-consumer (B2C) company could survive —never mind thrive— without doing some kind of marketing. B2C marketing, which differs from business-to-business (B2B) marketing in that it focuses...
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Top 6 Mobile Marketing Channels to Increase Brand Awareness in 2020
Mobile marketing is currently (boosting/rising) as one of the strongest directions of digital marketing. Smartphones are an inseparable part of people’s daily routine. This serves as an advantage for...
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Call Tracking and Analysis: How to Elevate Your Marketing Strategy
In digital marketing, tracking campaign success is easy. There is a wide range of analytics tools that will help you measure the performance of your SEO, PPC, email marketing, and social media...
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11 Pre and Post Mobile App Launch Pitfalls to Avoid
The market for mobile apps is on an upward trajectory that shows no signs of plateauing out any time soon, making it a very exciting space to dabble in. There is huge scope for mobile app development...
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You’re Losing Money By Not Using Digital Marketing
Having an excellent internet presence is essential in today’s advancing technological era. These days it is common knowledge that everyone has an online presence. And indeed, it is likewise with the...
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How Accessible Marketing Benefits Your Company
Increased awareness of social issues means that accessible marketing is more important today than ever before. Without accessible marketing, your company will lose out on engagement and will seem out...
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How to Find Product Market Fit
Let’s imagine the situation. You came up with a brilliant idea, you think it will make a revolution in the tech world and now you want to bring it to life. But the truth is even when you think that...
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How to Manage your Entire Marketing Budget
Managing a marketing budget can be difficult, especially if it’s your first time doing it. There are many different things to consider, and it can be tough to know where to start. Even worse, if...
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Digital Marketing in a Recession: Why You Should Do it
The question on every business owners’ mind: are we there yet? “There” refers to a looming recession, which the International Monetary Fund has all but said is a probability. Although the US hasn’t...
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12 Marketing Tips for Businesses with a Niche Audience
The riches are in the niches, as the saying goes, and there’s a lot of truth in that. For example, a conventional real estate agent may have a huge potential client base, but they also face a ton of...
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What Is Green Marketing? Everything You Need To Know
Green marketing is a very popular term in recent times and is increasingly present in the communication strategies of companies. However, it has long been known that the “throwaway mentality” of...
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A Guide to Q4 Ecommerce Marketing Plan
Q4, the most crucial quarter of the year, is here for e-commerce businesses. The upcoming holiday season in Q4 presents boundless ideal opportunities for e-commerce sellers to boost their...
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